Start Up Marketing Tools To Get And Keep New Customers
Jump Start Your Marketing
There are three important start-up marketing tools you need in order to acquire and to and keep new customers. The first one is that it is essential that you meet with prospects in person whenever possible. Agreeing to meet in person shows that you respect your prospects and that you take the time to work with your clients to give personal attention to them as well. Follow-up letters are also important. Take a minute to send a follow-up letter about whatever you discussed, or new agreements, or new partnerships and always thank them for taking the time to meet with you. In addition, send thank you letters or small gifts to those you partner with. Finally, use a phone call to follow-up and talk with them about what you discussed in your meeting or any assistance you can offer help their business run more smoothly and more successfully.
It goes without saying that none of these strategies will work if you don’t have a quality service or product that you represent.
To put together your start-up marketing tools you first need to research your potential customers as well as your competitors and to learn about how your prospects like to buy. Talk to your potential customers and stand in their shoes and see what the results and products and services they want. Then follow-up with the 3 steps above. I recommend you develop systems to follow-up with your contacts and to provide great customer service. It is critical that you have a post-sale follow-up system where you regularly communicate with prospects and also stay in touch with your customers as that will build up your current relationship which will increase future purchases from existing customers.
Peter Drucker, one of the world’s leading management consultants, said, ““Marketing and innovation produce results; everything else is just cost”. Henry Ford, founder of the Ford Motor Company said, “If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.”
Take in the tools I gave you in this article and begin putting together your start-up marketing plan that you can use over and over again. This will grow your business and allow you to maintain your customer base and have repeat sales to existing customers.
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