Word Of Mouth Action Plan
There are some steps that create word of mouth for your business and can move you to become a by referral business. It’s a much more fun and easy, effortless way to run a business when you are not hunting for client family members and they are coming to you through reverse marketing!
Here is the action plan that will help you create a word of mouth, by referral business.
- Get your product/services into the hands of key influencers.
- Ask the influencers to talk about your services/product.
- Collect a lot of videos, audios and written case studies and testimonials that authentically speak about your services and products directly from your client family members
- Create a referral reward club with benefits
- Offer special incentives and discounts for people who you meet by referral
- Run special discounts and special sales for those who refer and their referrals
- Make sure you have built a core story and have a Core Unique Positioning Statement built into your marketing
- Make buying super easy
- Have a guarantee in place
Want some help creating a by referral business? Here you go!
Create Advocates And Raving Fans
I like to tell my client family members that they want to create advocates and raving fans who are excited to share their products/services with others.
If you have equipped your client family members with tools that make sharing your services and products easier, word of mouth will spread faster.
Make It Easy To Be Shared
Here are the steps you can take that will drive more positive word of mouth from your client family members.
- Give your client family members access to web pages, videos, emails, letters, flyers, and anything else that talks about your services/product
- Ask your client family members to give you positive reviews on Facebook, Google Places, Yelp, etc.
- Give your client family members coupons, discount codes, gift certificates, etc. that they can freely give away to their friends and family.
Before you ask client family members to share you make sure you know what they will be saying to others. Ask them what they would tell a friend about their experiences with your business. The goal is for them talk about the results they have gotten and why you have a superior service or product. If they have a compelling before and after story with your service or product this is very helpful.
The more they can share their story and their claims about how your product/service helped them, the more people will pay attention to what they are saying and then take them and you up on a direct, low-risk experience, a demo, sample, or free trial. And of course, if you have an ironclad guarantee, it becomes easy for a prospect to say “yes”.
Want some help that goes further on this topic? My free gift for you.
Memes and Consumerism
What is a meme? A meme is an idea that spreads quickly. A meme can be used to leave a positive lasting positive impression about your company, products, and services. Because most people follow what the masses say, if your business has a positive meme others will jump on board.
Ideas spread in society when one of 5 situations occurs. They are:
So how do you stand out and catch the eye of your prospects and attract them to do business with your company through reverse marketing?
These things are the eye catches you can select from:
You want your marketing to be viral and a positive meme can start the viral word especially online.
To make it easy to spread the word, notice what gets people talking:
An interesting idea
A sample, experience or trial
Spreading an idea with people who are in close contact with others
Taking advantage of existing communication methods
Developing the way of trying your product in such a way that it automatically draws more try-ers
Some places where viral marketing has taken off:
“Tell A Friend” Buttons
To benefit from positive word of mouth online:
Make certain your website has a way to make word of mouth easy
Monitor your viral marketing and be intentional about it
Place testimonials in different places on your website
Use email marketing
Keep up to date on what products and services the experts in your industry are recommending
Demonstrate the great ways people are using or finding success with your products and services on your website
The Dirty Little Secret That Will Ring Your Cash Register
Do you want more client family members? Every business is in business to provide their products and services to more people and to have their products and services be used by folks. One way to get a lot more client family members is to connect with experts who can rave about your products or services.
How do you do this? Simple. Offer free products or services to experts for them to review. An expert giving their opinion of your services or products can bring a lot more people to know about your company and to become client family members.
I suggest you develop a group of small experts who are willing to try your products/services and then tell others about them. You offer them a trial of your products/services and if they like what they have tried, you ask them to advocate for you.
I recommend you also show your appreciation for those willing to do this for you. Interview them, offer them a free membership, give them a video testimonial, or ask them what you can do to reciprocate.
This is a great way to have word spread about your services and products.
Want some help locating these folks and chatting with them? Join me here.
The Decision Making Process
One problem business owners have is shortening their prospects’ decision-making process. You want to move people from a “maybe” to a “yes” more quickly. You want the decision-maker to know the result they are going to receive and to resonate with the services and products you offer to them. Once a prospect invests in their first service or product with you it is likely they will continue to invest if they get the results and outcomes they expected.
When client family members have a positive experience, they are likely to spread the positive word about your products and services. It is critical you have them purchase the first time so that people can try you on. To get them to try you on it is important to have guarantees and incentives.
You might consider offering a trial period or a guarantee to take any risks. Keep in mind they are parting with their money to get a result and are trying to determine if your product or service will get them the results they want is worth investing in.
You want your prospects to get involved and then to share their delight with your products and services. This is how positive word of mouth happens.
Decision makers fall into several different personality types:
Loves to stand out from the crowd
Likes what is hot and trendy
Interested in strange and odd concepts
Loves to be the first to try something
Driven by excellence
Mostly concerned with possibilities versus realities
Wants to be a leader
Ready for a new vision
Wants to be perceived as competent
Concerned about practicality and easy comparisons
Needs an easy way if unhappy
Wants products that meet the industry standard
Generally skeptical and wants to know risks upfront
Likes to shop around for the best deal
Needs a support system
Wants what everyone else has
Likes it to be completely safe and traditional
Needs reassurance that nothing will go wrong
Won’t try new things unless it’s the final resort
Will search for loopholes and problems
Wants to use it in the standard industry way
As you can see, each type of prospect wants something just a bit different depending on their personality type. Understanding that each prospect has their own personality it’s difficult to appeal to them and have them take action.