Free Publicity Can Rocket Your Business
Free Publicity Boosts Your Business
You can use public relations (PR) to get a much better response than paid advertising plus save you a bundle in costs. PR is anything to do with public relations or your company or you being mentioned in the media, merchandising and promotions. You want to build a strategic marketing plan that actually includes PR built in. Be certain your plan incorporates all three of these areas and you will really kick butt with PR.
Today, start considering all areas of the media – magazines, newspapers, television, ezines, radio, podcasts, blogs – all of them have a lot of power. Always remember that online marketing is just as powerful (maybe even more) than conventional media.
To get yourself or your company in the media put together a press release that is relevant to something important being talked about in the news. Be certain you aren’t writing an ad or promoting yourself or your business and are really tying in to something newsworthy. Here is an example.
Within the release have one hook and one angle. Be certain you begin with an attention grabbing headline and send off the release to the correct person in the media.
Follow these examples and notice where the contact information is and how photos are also used in the release.
Send your release to local and national newspapers, TV shows, industry and trade show magazines, bloggers, podcasters, radio shows both locally and nationally and also post on all free press release sites.
Be certain when you write the release that you have tied it into the news and also addressed the needs of your target market with the products/services you offer. A well written press release makes this very clear.
The media is interested in stories that help people who have a problem with a real solution.
Do you know any celebrities? That will bring you even more medi. Just make sure you have valuable information in the press release.
Publicity is one of my favorite strategies because it is free! Get more attention to your business today.
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