Direct Response Is Where It’s At!
Direct Response Will Make You Money
Direct response marketing does just what the name implies – it demands a direct response from your potential customers. This type of marketing gets your target audience to answer questions, allows you to present your branding, products, and services as well as the reason you do what you do. Prospects enjoy being offered the opportunity to respond. Their response can be anything from signing up for a newsletter, posting a comment on your website or blog, or purchasing a service or a product from you.
Direct response marketing can take many forms including (but not limited to):
Radio and TV advertising
Coupons and other incentives
Direct marketing has many advantages which include:
A great way to use your free time during lulls in your business
A productive way to communicate and empower you to create more relationships
A great way to up- and cross-sell to current customers
A low-cost way to rustle up new business
Being used as leverage to turn small sales into large sales
To supplement your current marketing program
A cost-effective way to reach your target market
A way to measure your results
Expanding outside your local area for new business
Increasing the effectiveness of your sales force
These are all great things that can come from just taking a few simple steps to putting together a direct response marketing plan and executing it. One of my mentors, Jay Abraham said, “I honestly don’t think you’ll ever find a safer, lower-risk, higher-profit method of increasing your business or profession than direct-response marketing.”
Direct response marketing is one of the best ways to launch your business on a large scale and reach out to everyone in your target market whether they are in your local area or not.
Our FREE test drive can help you put together a great direct response marketing plan and get you on your way to heightened success.